The Importance of Bilingual Answering Services

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The Importance of Bilingual Answering Services

In today’s markets, having bilingual or multilingual employees to answer phone calls has become an essential part of doing business. One language that has been growing significantly in the United States is Spanish. Other languages that are becoming more common in the business world are Chinese and Portuguese. Not having a bilingual person to answer phone calls coming into your call center can limit the potential growth for your operations.

From a customer’s point of view, they may have a difficult time communicating what they need or want from your business because their understanding of English may not be the best. This can lead to frustrations for both the customer service agent and the customer. If the customer feels they did not get their issues resolved, it could also result in them taking their business to a competitor who is able to speak their language.

Additionally, some deals you may need to close over the phone can be more difficult to accomplish if you only speak to the potential client in English. When you or someone that works for your business is able to speak to them in their native language, the ideas, concepts, and business proposals are easier to communicate. As such, closing a deal can be simpler and faster.

Furthermore, bilingual speakers help you tap into new markets and expand your current customer base. This also increases the size of target audiences and markets where you want to expand.  Rather than being limited to English-speaking people, offering Spanish, Chinese, French, or other foreign languages to your customers and callers allows you to grow your business in new areas, both domestically and internationally.

multilingual answering services

Rather than worry about the costs to train your current employees in multiple languages, you can get access to multilingual speakers through Personalized Communications. We offer numerous foreign languages and customizable phone answering and call center services and solutions to fit your current and future business needs. Please feel free to contact us at 1-800-606-9898 today to learn more about our multilingual service options!

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