Marketing of old involved lots of advertisements. Today, these ads are less effective, as consumers have more control over the content they view via their computers and mobile devices. This means you have to develop new ways to reach your target audience and better ways to develop meaningful relationships with those people for inevitable marketing success.
1. Define Your Target Audience and Go After Customers Where They Are
Who is your target audience? Where do they go for news, information, and entertainment? Identify these places and target your demographics with messages they want to hear. For example, high-tech consumers spend lots of time on tech blogs. Parents go to parenting websites, and young people rely heavily on small mobile devices like smartphones. Develop advertising plans to reach people where they are and be sure your messages are something they really want to hear.
2. Become an Online Guru in Your Field
YouTube, eBooks, blogs, white papers, webinars, podcasts, and other content marketing methods are huge nowadays. Offer prospective customers information about what they’re interested in, such as how to remove an app on the latest iPhone, how to troubleshoot their air conditioning system, or how to remove stains from their cashmere sweaters. Build content that doesn’t just sell your products or services, but which gives useful information to people about your specialty. This is relationship marketing — you give them something of value for free and build a relationship with the customer, and they’re sure to remember you when it’s time to open their pocketbooks.
3. Offer Yourself as a Guest Speaker
Not all consumers are online, and a large number of customers (especially educated and affluent ones) are often attending seminars and events. Becoming a guest speaker for the Chamber of Commerce, a local university, or at a relevant trade show is a great way to establish your name within the industry. This can generate customers, as well as build a network of vendors and business partnerships. Have your outbound call center reach out to events and venues to find speaking opportunities for you.
By updating your marketing prowess, you can assure your business a more successful future in the year to come. Call Personalized Communications today at 800-606-9898 to see how we can help your business grow and prosper.