Pollution. Homelessness. Animal abuse. High school dropouts. There are so many causes today worth our time, attention, and money. If you’re getting behind one of those causes, you’ll want to be able to get others on board, as well. Here are your steps for success when it comes to rallying others behind a cause you hold dear.
Make the Purpose of the Group Clear and Easy to Understand
When people hear the name and slogan of your group, do they immediately connect that with what you’re all about? Choose the group’s name and slogan carefully. Also, design a logo that indicates what your cause is about, as well as the attitude you take toward it. For instance, are you angry about an injustice, like PETA or Greenpeace? Are you changing the world in fun and exciting ways, such as Make-A-Wish Foundation? Maybe your goal is educating the public, as does Literacy for All. Make your attitude toward your cause evident in your name, slogan, logo, and other materials.
Establish a Presence with which People Can Contact and Interact
There are lots of causes out there, and some don’t get the attention deserved because people don’t know who exactly they are or what they truly stand for. Lend credibility to your organization by establishing call center services where people can get answers about who you are, what you do, how you do it, and how their valuable money will be put to good use.
Use Social Media Wisely
Social media can be powerful, but only if it is leveraged properly. Try to avoid images and videos that will disturb more sensitive viewers. You don’t want to alienate those who wish to contribute to your cause with materials they choose not to see. Offer positive messages that people enjoy liking and sharing. Post one to three times a day, per medium, such as on Facebook, Twitter, Pinterest, Instagram, etc. Less than that, and people forget about you. More than that, and people get tired of hearing from you.
Are you ready to get your worthy cause rolling? Contact Personalized Communications at 800-606-9898 today to see how our calling services can help spread the word!